Did You Know That Business Publications and Trade Journals are Valuable Tools at Your Fingertips?

When perused carefully, you can gather a wealth of information that may lead you to your next job. One obvious way, for example, is if you look at columns announcing new promotions in various organizations and companies, both for-profit and non-profit entities, you will get a feel for where vacancies are. But you can also get a gauge on which companies are expanding and what their challenges are. It’s an excellent forum providing a chance to “target” desired companies by your own unprompted introduction and complimenting some achievement of theirs or addressing a challenge according to your strengths and expertise and how you can assist them. You will find out which businesses to follow on Facebook. You will also get a feel on how different businesses relate to one another and are often interdependent. You will be well rounded, knowledgeable and articulate during interviews about market directions and trends, while receiving job search guidance when interpreted to your own benefit. Some excellent resources that are mostly free of charge in your public library, local One Stop Career Center (www.servicelocator.org) and online include but are not limited to: The New York Times; Wall Street Journal; Newsday (Business section on Mondays); Forbes; New York Non Profit Press; Long Island Business News and Crain’s. Coupled with LinkedIn searches to see if anyone you know is connected to the companies or people, business publications are necessary companions in navigating the business world to see how—and where—you can fit back into it.

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